Begins on a Hot Summer Day in Dubai

The inspiration behind Puvum was born during a business trip to Dubai. In the scorching summer heat, our founder found himself reaching for water but not just any water. Curious about the variety of drinking water options in an international market, he explored local stores expecting to find naturally flavoured water. What he discovered instead was disappointing: nearly every product was packed with synthetic flavours, preservatives, and added sugars. That moment sparked a mission. Driven by the need for clean, naturally flavoured water, he returned home with a vision to create a refreshing alternative that doesn’t compromise on health, taste, or purity.

From Curiosity to Creation

What followed was months of research and development, experimenting with ingredients, formulations, and natural infusions. The goal was clear: to develop flavoured water that was 100% natural, preservative-free, and sugar-free yet rich in taste and long-lasting in aroma. The result? A uniquely refreshing beverage that retains its flavour without artificial additives, thanks to the careful selection of natural minerals and the perfect pH balance.

Visionary by Thought

Rooted in Curiosity and Nature

The founder of Tonicroots Drops didn’t just want to build a business; he wanted to solve a problem. His journey began under the sweltering sun of Dubai, where a simple need for clean, naturally flavoured water turned into a full-fledged mission, from recognising a gap in the market to developing a unique product that’s clean, flavourful, and health-friendly.

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